Breakfast Bar is a pop-up breakfast project created by the Creative team at Competitor Group. The purpose of this project is to combine our love for design, marketing and branding into something we love even more... breakfast foods... also eating of said breakfast foods.
Breakfast Bar is a monthly surprise "pop-up" breakfast concept designed and organized by the CGI Creative Team for CGI employees. What started as a fun, experimental side project has become part of the company culture with buy-in and participation from executives and other departments. Aside from the tasty breakfast fare, printed marketing collateral and social posts contributed to a bigger branded, memorable experience.
Concept • Strategy • Creative Direction • Art Direction • Copywriting