Finisher Zone is a race results platform and experience designed and developed in-house for the Rock 'n' Roll Marathon Series. More than just a finish time, Finisher Zone brought forth new features such as time-based stats and achievements, course highlight badges, and a prize-winning element for participants.
Finisher Zone is a race results platform designed and developed in-house for the Rock 'n' Roll Marathon Series. Marketed with the tagline "More Than Time", it introduced participants to a richer results experience featuring time-based stats, course highlight badges, shareable achievements, and prize-winning integration from series sponsors such as Maui Jim, Jaybird, and Rocket Mortgage from Quicken Loans.
Concept • Strategy • Creative Direction • Art Direction • Copywriting